Goodwill of Central and Northern Arizona tasked Commit Agency with differentiating the brand from department store messaging of the past with a new tagline and subsequent campaign. Consumers were already proud to say, “I got it at Goodwill” because it represents great style, savvy shopping and eco-conscious values. With a tagline that fits seamlessly into everyday conversations, it aligned with the brand’s core values and emotions tied to thrift shopping.

We created two TV spots to launch this campaign, including one concept that leveraged a standing partnership with the Phoenix Suns. I worked on concept development, art direction, and execution through all stages of the campaign and production.

Agency: Commit Agency
Video Production: True Story Films
Editing: Copper Post
Mixing: AMP Studios