Despite being a small internal team, the variety and scale of work executed by the P.F. Chang’s creative team was vast. During my tenure, I was responsible for both the overall art direction and execution for countless campaigns with assets ranging from standard print and digital needs – stanchions, flyers, gift cards, email, paid media, social, website, mobile app – to the entirely atypical – tap handles, wine labels, and vehicle reskins. Not to mention, smashing my face in an entire Great Wall of Chocolate for the sake of a social post (worth it).