P.F. Chang’s
brand guidelines
In my tenure at P.F. Chang’s, I’ve worked through a few brand overhauls, each requiring a new set of brand guidelines. The photography, design and overall vibe of the latest refresh needed to feel high-end and embrace the brand’s Asian heritage. The result was over 100 pages of brand history and creative guidelines that established a trendier, more craveable and elevated P.F. Chang’s.
noble ground Coffee
brand guidelines
Noble Ground Coffee was a charitable-based coffee shop based in Arizona in which 100% of proceeds were directed toward local social programs. With only a logo and a loose brand framework, Commit Agency helped define their brand positioning as a neighborhood gathering place for those looking to fuel social change in their local community over a great cup of craft coffee. I brought that positioning to life with a complete visual identity and brand guidelines, centered around the warmth, quality and nurture provided to every customer – because at Noble Ground, your addiction to coffee becomes an addiction for good.
TASER
brand guidelines
TASER had undergone a brand refresh internally, but they were in need of proper guidelines. I created brand guidelines that not only reflected their new visual direction, but established consistency in how that direction is applied across their vast packaging, print and digital presence.
neocompute
brand guidelines
As a new concept, NeoCompute came to Commit Agency without a name or a brand identity. After our team developed a name, logo and brand positioning, I was responsible for bringing it all to life – an entire visual identity from scratch. Guided by forward-thinking, movement and innovation, and leaning into the logomark as a visual element, I further expanded and defined the brand guidelines through fonts, colors, textures, elements, photography and direction on how to use (or how not to use) everything.
