mpet group - righthide
Dog owners want a chew that keeps their dogs occupied without compromising on quality or digestibility – RightHide delivers on both. In need of a paid media campaign that would drive immediate purchases of their products at Target, I designed creative that brings those benefits to life through a playful exchange between a dog and their mom. Turning a relatable shopping moment into a scroll-stopping, memorable reminder that the better chew is waiting in the pet aisle.
MPET GROUP - Truranch
Collagen is exploding in the human health space, but most pet brands aren’t telling a compelling story or showcasing why their collagen matters. Commit Agency was tasked with redesigning TruRanch’s packaging to better tell their collagen story and position them as the leader in collagen-based dog chews.
Seeing an additional opportunity to differentiate themselves in a crowded grocery shelf environment, I reimagined not only their packaging, but their logo as well. Smart, but friendly, functional with a touch of whimsy, including a paw product window – ultimately the client wasn’t comfortable branching far from their original branding. But this remains one of my favorite projects to-date.
