Harrah’s Ak-Chin CASINO
Summer Playfest TV Spot - 2026
Commit Agency was tasked with driving traffic and play to Harrah’s Ak-Chin Casino throughout the summer months by promoting ‘Summer Playfest’ as the ultimate destination for entertainment, prizes and rewards. By leveraging the new spokesperson, The VP of Play, as the face of fun and rewards, our team created a playful, irreverent TV spot that reinforces when you play here, it truly pays to play.
As both Senior Art Director & Producer, I was responsible not only for concept development and on set creative direction, but I also facilitated the entire production – from estimates, casting, booking, and scheduling, to day-of flow, wardrobe selection, talent management, and execution.
Agency: Commit Agency
Video Production & Editing: Mapache Films
Wardrobe: Abi Dalton
Hair & Makeup: Aeni Domme
Props: Taylor Morriss
hARRAH’S AK-CHIN CASINO
Summer Playfest TV spot - 2025
In 2025, Commit Agency was tapped for the inaugural Summer Playfest TV Spot. As the only casino in Arizona with Caesars Rewards, we were tasked with positioning Harrah’s Ak-Chin as the place to spend your summer. As Senior Art Director & Producer, I was responsible for everything listed up above in 2026, just on a slightly smaller scale (and budget). But the success of this campaign provided us the means to go bigger and bolder in 2026.
Agency: Commit Agency
Video Production & Editing: Mapache Films
Wardrobe: Abi Dalton
Hair & Makeup: Erica Mendoza